Tuesday, December 15, 2009
Tuesday, December 1, 2009
The Mac is Not a Typewriter
_ What are the advantages of a multiple column grid.? The multiple column grid helps set up a system for arranging elements in the composition, while avoiding symmetrical patterns.
_ How many characters is optimal for a line length? words per line? It is important to maintain a similar word count between all lines of the paragraph, but usually around 6-8 words per line or 65 characters.
_ Why is the baseline grid used in design? The baseline grid is an imaginary grid upon which type sits that allows for continuity within a design
_ What is a typographic river? A river is a connected space between the text in a paragraph that flows down the page and often creates awkward shapes and breaks up the interior of the paragraph.
_ From the readings what does clothesline or flow line mean? The flow line or clothesline is an imaginary line that aligns horizontally to text and allows for easy readability and flow.
_ How can you incorporate white space into your designs? White space can be creating a design by leaving the margins of the paper open and also by breaking up text and paragraphs into small sections and grouping them. This maintains an interesting asymmetrical design allowing for adequate white space and flow through the composition.
_ What is type color/texture mean? This includes the typeface, size, spacing, line measurement, etc. These elements alter the density, contrast, and value of the text therefore creating texture and color.
_ What is x-height, how does it effect type color? The x-height is the measured height of fonts considering all fonts vary in size. This measurement is used to compare fonts in relation to each other's relative x-height. This effects type color because it either makes the font lighter and longer or shorter and more compact creating various shades of value.
_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean? Maximum is when the space between the letters is adjusted to make the margins on the left and right straight. Optimum numbers refers to the need to fit the most amount of words on a page considering the page attributes. Minimum numbers refers to refers to the least amount of words before a hyphen and after a hyphen.
_ What are some things to look out for when hyphenating text. Avoid more than two hyphenations in a row, too many hyphenations in any paragraph, stupid hyphenations, never hyphenate a heading, break lines sensibly.
_ What is a literature?
_ What does CMYK and RGB mean? cyan, magenta, yellow, black, the four color model of printing and its process. The RGB is an additive color model. Represents red, green, blue light is added together to reproduce a broad array of colors. Purpose is for sensing, representing, and display of color on electronic devices such as televisions and computers and photography.
_ What does hanging punctuation mean? Hanging punctuation is when the quotation mark hangs outside the line of the text.
_ What is the difference between a foot mark and an apostrophe? An apostrophe is a single closing quotation mark, while a foot mark is a straight line used to indicate measurement.
_ What is the difference between an inch mark and a quote mark (smart quote)? A quote mark is used to denote that someone is speaking, a statement or phrase. Inch marks are used to represent measurement.
_ What is a hyphen, en dash and em dashes, what are the differences and when are they used. A hyphen is used for hyphenating words or lines breaks. An en dash is used in between words indicating duration, such as hourly time or months or years. An em dash is used in similar manner to a colon or parentheses or it indicates a sudden change in though.
_ What are ligatures, why are they used, when are they not used, what are common ligatures. are a single form incorporating two or more letters, parts that touch or overlap for instance fi and fl. This refinement is found in the earliest printed books and continues in more professional quality typefaces. Some typefaces have been able to minimize the letter form problem that makes a ligature necessary. A set of standard ligatures would be- fi fl ff ffl or ffi with the addition of a less common fj. Archaic ligatures exist when consonants are joined such as ct and st. these were common in the 18th century and now are rarely used but to reference something of a historical period. There are also special ligatures in which an extended set of many letters are combined for visual effect. These typefaces are usually based on handwriting or calligraphy and the designer may chose what ligatures to use for a particular reason.
_ How many characters is optimal for a line length? words per line? It is important to maintain a similar word count between all lines of the paragraph, but usually around 6-8 words per line or 65 characters.
_ Why is the baseline grid used in design? The baseline grid is an imaginary grid upon which type sits that allows for continuity within a design
_ What is a typographic river? A river is a connected space between the text in a paragraph that flows down the page and often creates awkward shapes and breaks up the interior of the paragraph.
_ From the readings what does clothesline or flow line mean? The flow line or clothesline is an imaginary line that aligns horizontally to text and allows for easy readability and flow.
_ How can you incorporate white space into your designs? White space can be creating a design by leaving the margins of the paper open and also by breaking up text and paragraphs into small sections and grouping them. This maintains an interesting asymmetrical design allowing for adequate white space and flow through the composition.
_ What is type color/texture mean? This includes the typeface, size, spacing, line measurement, etc. These elements alter the density, contrast, and value of the text therefore creating texture and color.
_ What is x-height, how does it effect type color? The x-height is the measured height of fonts considering all fonts vary in size. This measurement is used to compare fonts in relation to each other's relative x-height. This effects type color because it either makes the font lighter and longer or shorter and more compact creating various shades of value.
_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean? Maximum is when the space between the letters is adjusted to make the margins on the left and right straight. Optimum numbers refers to the need to fit the most amount of words on a page considering the page attributes. Minimum numbers refers to refers to the least amount of words before a hyphen and after a hyphen.
_ What are some ways to indicate a new paragraph. Are there any rules? There are many ways to indicate a new paragraph including drop caps, color, bold, italic, new font, highlight, rules, symbols, indentation, explication, weight, space, etc.
_ What are some things to look out for when hyphenating text. Avoid more than two hyphenations in a row, too many hyphenations in any paragraph, stupid hyphenations, never hyphenate a heading, break lines sensibly.
_ What is a literature?
_ What does CMYK and RGB mean? cyan, magenta, yellow, black, the four color model of printing and its process. The RGB is an additive color model. Represents red, green, blue light is added together to reproduce a broad array of colors. Purpose is for sensing, representing, and display of color on electronic devices such as televisions and computers and photography.
_ What does hanging punctuation mean? Hanging punctuation is when the quotation mark hangs outside the line of the text.
_ What is the difference between a foot mark and an apostrophe? An apostrophe is a single closing quotation mark, while a foot mark is a straight line used to indicate measurement.
_ What is the difference between an inch mark and a quote mark (smart quote)? A quote mark is used to denote that someone is speaking, a statement or phrase. Inch marks are used to represent measurement.
_ What is a hyphen, en dash and em dashes, what are the differences and when are they used. A hyphen is used for hyphenating words or lines breaks. An en dash is used in between words indicating duration, such as hourly time or months or years. An em dash is used in similar manner to a colon or parentheses or it indicates a sudden change in though.
_ What are ligatures, why are they used, when are they not used, what are common ligatures. are a single form incorporating two or more letters, parts that touch or overlap for instance fi and fl. This refinement is found in the earliest printed books and continues in more professional quality typefaces. Some typefaces have been able to minimize the letter form problem that makes a ligature necessary. A set of standard ligatures would be- fi fl ff ffl or ffi with the addition of a less common fj. Archaic ligatures exist when consonants are joined such as ct and st. these were common in the 18th century and now are rarely used but to reference something of a historical period. There are also special ligatures in which an extended set of many letters are combined for visual effect. These typefaces are usually based on handwriting or calligraphy and the designer may chose what ligatures to use for a particular reason.
Monday, November 30, 2009
Article
The article that "speaks to me" is entitled "The Art of Psychographics" by Kerry William Purcell, a prominant design writer and historian who has had several books and many articles published. When I read the title I immediately though of Sigmund Freud and dream psychology. This inspired me to create an orderly, scientific, structured spread that is very analytical and informative.
The main point of this article is that through design, images can be used to trigger past experiences and emotions. Rather than tell the story in black and white designers should use related images to provoke deeper understanding. I understood it as a pathway. There are millions of different roads to get to the final destination, so by giving the audience a more general image they can come to the final meaning any a variety of ways. The article dives into the world of memories as a means of communication.
Tuesday, November 10, 2009
Flash is a vector animation software, originally designed to create animations for display on web pages. Vector graphics are ideal for the web because they are so lightweight.
Flash is used by designers to have ultimate control of timing, spacing, hierarchy, and rhythm of a visual concept or message.
This flash project was very complex and had quite a few pathways. It was very detailed as well and just about everything on the page was interactive. It took you on a journey and invited you to interact and click on everything. I was impressed by the clock and how this person made the shadows.
This flash project was very effective because of its use of space and dimension. i felt like i was traveling through this typographic and graphic world as I learned about the costs of the war. It used simple tools like repetition to create more intricate and complicated scenes like when the hot air balloons were flying to the top. This was all tied together with the use of three basic colors and repeating them throughout the project. I really liked the use of typography in the beginning because it told the story in a simple way that was straightforward and straight forward.
This was great because i love story tales and the modern spin was something i have never seen before. The way the creator took apart each scene and analyzed each part of the story in depth. i liked how everything was broken down and then put back together in depth. This animation style related back to the story and how the creator broke the fairy tale into facts, numbers, and symbols. It kept the audience interested because it was constantly moving from one room to the next and from one idea to the next.
Thursday, November 5, 2009
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