Concept Statement:
Clip. Whack. Hit. Burn. Swag. The Boss is the ultimate decider of who should stay and who should go in the cut throat word of an Italian Mobster. The hierarchy of Wiseguys, Made Men, and Good Rats are responsible for big city hustles and schemes, including car theft, hijacking, smuggling, and other criminal activity. A career in the so called "waste management business" is as time consuming as a regular 9-to-5, but instead of a briefcase, these men sport flashy pinky rings, hankies, gold cufflinks, and Italian suits. It is not all glitz, glamor, and beautiful women, though, if you become to greedy and are caught "eating alone" you will be clipped, hit, whacked. Capiche? The best way to stay alive in this business is to stay in line and not be a "jamook," an idiot, loser, lamebrain, you know, a jamook!
Audience Persona
John is an educated, sophisticated forty-five year old man who has recently purchased a new home. He works as a designer during the day and after work he enjoys cooking Italian food, reading, and watching movies. Since a child, John has been fascinated with stories of crime and robbery, such as Bonnie and Clyde. When he was in his thirties he spent time traveling through Italy and experiencing their culture, language, and food. His love of crime stories and Italian culture grew to a new fascination with mafia books and movies. He enjoys reading about Kansas City crime families as well as mob families throughout the United States and Europe. John is drawn to clean, crisp, sophisticated design and looks for that to catch is eye when choosing a new book to read.
My books are based on true scenarios, although some are fictional and some are true stories. They all describe organized crime and Italian Mafia families living in the United States. The Mafia is famous for their poppy, slang conversational language as well as their "dead or alive" policy. I want both the seriousness of murder and the simplicity of their logic to come through in the series. I want the destruction of death to come through as well the fast, "bang-pow" Mafia speak to be present in the cover. It needs to be serious and poppy, loud like a gun shot.
To suggest the loud, spirited italian culture
To suggest the harsh, cold reality of the Mafia
To suggest death and violence
To suggest a feeling of being on the edge
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